Companies aiming to expand through fresh ideas, rather than just using their current business methods, often find that regular accounting reports don't give them the full picture. "Innovation Accounting" serves as a hands-on guide for these businesses, showing them how to accurately measure and monitor their innovation efforts. While many well-established companies recognize the importance of innovation and digital transformation, they lack the right tools to assess their innovation investments. Traditional financial accounting falls short when it comes to evaluating (digital) innovation. This book introduces a new system tailored for tracking and measuring innovation effectively.
What I like about it:
I like the approach, that the progress of idea projects is measure with confidence in relation to the time, effort and cost spent. A smarter way to choose the right ideas.