Get your best product ideas out to the market

As the innovation process guy, I help product and R&D managers find customer-focused ideas that align with their organization, so they can bring them to market with confidence!
Fast Results

An intensive sprint approach so that your issue could be solved in just one week - all your team on the same page

Knowledge Transfer

The whole product team benefits from hands-on training, so you can be self-sufficient in the future

 You are in control

Start with a discovery call, then get just what you need - whether that it is a Business Case Reality Check, Strategy alignment, JTDB Results, a strategic idea selection and validation or a full-blown innovation framework (FORTH)

Is your organization preventing you from developing successful product ideas?

If you're a product or R&D manager in a company that has successful products in the market, that success might be holding your organization back from innovating. As a product manager, you know that products & buying behaviors are changing rapidly - but the attitudes and behaviors that have made your organization successful in the past might be preventing your best ideas from getting to the market.

...there is a little urgency to innovate

Product innovation is slow, and leadership appears not to have a sense of urgency.

Slow development cycles are causing you to miss market windows and growth opportunities

...product development is reactive

Product strategy is reactive or defensive rather than forward looking.

New products that are very different from existing ones have difficulty being approved or are not developed at all.

...there is a culture of "We know what the customer needs"

Development is technology-driven, focusing on shiny new features, rather than customer needs.

New products aren't adding significant value to your customers' lives, and are failing in the market.

...decisions are not data-driven

There is a culture of relying on anecdotal evidence, old market data and irrational exuberance when evaluating new business ideas.

As a product manager, you have trouble convincing the organization of the business case, and you yourself may be unsure if they will deliver the results you expect

You deserve an ally

An ally for the process.

So you can focus fully on your expertise.

I know how you feel - I been there, done that.

I'm Florian Hameister, starting out my corporate life in New Product Development, I banged my head against the wall hard and often. It hurt and was no fun.

Then I learned, reflected, discovered methods, tools and techniques who helped me to break through it.

My mission is share this better way for New Product Development. I help product managers find customer-focused ideas that align with their organization, so they can bring them to market with confidence!

Trusted by:

I help your team develop their best ideas and bring them to market.

Re-Align with Your Organization

Your leadership team are focussed on the bigger picture, but bringing everyone along is challenging as their is always inertia and ways of working can become outdated and not sufficient to keep up with the fast pace of modern product development

Re-invigorate Your Customer Focus

All successful organizations start with an idea that delights their customers, and that is the basis for their success. however, over time it is easy to lose that focus as the market needs and those of their customers change and evolve.

The best experts are in your company

I believe that you and your team know best. I'm not here to tell you how to do your job, but to free you to do your job in the best way possible. 

How I help 

When you work with me, you'll get a combination of working with you, the product team, and the development teams, combined with an evaluation of your corporate innovation practices and product strategy.

The Innovation Framework

The secret sauce is a structured, strategy-aligned, objective and
 customer-focused approach where I guide you and your team through:

Business Focus

With the creation of an Innovation North Star we set the base for management alignment and buy-in as well as an objective selection criteria.

Customer Focus

A deep understanding of customer insights set the base for the best value propositions and, as well as another objective selection criteria.

Validation Focus

With the creation of an Innovation North Star we set the base for management alignment and buy-in as well as an objective selection criteria.

Idea Focus

With a structure approach we help you create over a 500 ideas and through a smart multistep process select the best business idea concepts.

How to achieve focus

Innovation North Star Workshop

In less than three hours, we define with your management team the Innovation strategy and the relevant criteria for your innovation journey.

Jobs to Be Done - Interviews

In one week you get the relevant insights about your customers jobs, their pains and gain and circumstance they are in

Find the RIGHT Idea Seminar

In a 2-day Seminar you learn practice how to select the right ideas, create idea concepts and validate the final business cases

Business Case
Reality Check

A three-hour session to identify how you deliver value for your organization and your customers

Is it right for you?

Guaranteed Results

I promise you the results we agreed on with commitment from both sides.

Engaged Customers

Involving your customers in the process will make them feel heard, and they will engage with you more closely.

Management Buy-in

Making sure finding a common understanding about management needs to get their support and commitment 

Leave your frustration behind.

Become energized about your whole organization being on the same page, delivering your best ideas to Market


Florian led several online innovation workshops in which I participated. These were the best online workshops I have ever experienced. Florian masters many online tools, is patient, explains the process in a visual and clear way, connects with the whole group, feels the need, creates a lot of energy, and is flexible but never loses sight of the workshop's goal. If you want to achieve great results in a fun and energetic workshop, I can highly recommend Florian as an online facilitator.

Florian is an awesome facilitator. He is technically savvy in doing online facilitation and is able to guide those who were technically challenged. He takes the experiment-reflect-learn-improve way of doing things. Totally unflustered when things do not work exactly how they should go and quickly finds a solution to get back on track. Highly recommend him for any online facilitation workshop.

Our team worked with Florian to master online innovation tools and processes. Florian’s grasp of the concepts and the way to deliver them to the team was superb. He was always available for comment/questions on WhatsApp and also via email. The sessions were always on time, engaging and insightful. Can’t say enough good things about his energy, skills and training. A++

As an innovation facilitator with a lot of experience in product development, Florian is the right address if you want to find the best product ideas.

If you are looking for a fast way to get clarity for your business case, I recommend Florian's Business Case Reality Check.

Cristhian Soto Innovation professor

Florian is very knowledgeable on the topic of innovation, and he has a very structured approach. I would highly recommend his services or any course that he would run.

Karen Luyt Consultant at BCX

Florian is probably the best support you can get if you still struggle with what ideas you want to execute.

Lars Behrendt Innovation Expert

How to Get Started

3 simple steps to get your best ideas to market
1. Identify your needs through a Discovery Call

An Interview with Florian to uncover what issues really face with your organization

2. Create your best ideas through the Innovation Framework Modules

Work with Florian to do up to four activities / workshops to come up with the plan to move forward / product ideas etc.

3. Develop your product and bring it out on the market

Implement the changes to your development cycle, develop the product etc etc

Still not convinced?

Can you afford to bring mediocre products to the market?


90% of new product fail on the market, mainly because it is not designed for customer progress


Mediocre ideas take away valuable resources, time and money in product development and do not deliver


The best ideas get killed by a subjective unstructured innovation process

Are you ready 
for better product ideas?

→ Let’s talk. Simply drop me an email

Not ready yet to take action?
No worries, I'll be right here when you're good to go.

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