FOR COMPANIES THAT WANT To DEVELOP PRODUCTS THAT SELL

I FRY YOUR NEW PRODUCT CONCEPT

... .so you can be sure, that it is worth investing money, time and effort into this product business case

Developing the wrong products cost a lot of money, valuable time and occupies scarce development resources.

Here are some indicators that it is not going well

Decision-Makers,

maybe you know these issues:

  •  You do not trust the market data presented to you
  • People come to you with not thought-through ideas and ask for an opinion or resources
  • It is hard to understand the business need behind the product concepts.
  • Jam-full development pipelines

Product Managers / Idea Owners,

maybe you know these issues:

  • The managements push their ideas into development.
  • You are annoyed, because priority of development projects often changes.
  • You struggle to present your product ideas, because you are not sure, if they like it.
  • Too many projects are stuck or living dead.

Conclusion:

In my experience, these are indicators for these TOP issues:

Low quality processes for idea processes combined with opinion and hierarchy-based decision-making

Missing competence in methods and facilitation

No clear strategy that helps to focus for innovation endeavors

Missing customer focus and way too technology-focused ideas 

sound familiar?

The solution

Your personal idea quality gate

As idea quality gate I am an external expert that has the process know how and the facilitation expertise to get the right product concept. 

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

About Florian

All the struggles with finding the right product to develop, Florian experienced himself in his corporate life in a midsized industrial company. 

That is why he is helping now companies and teams to find the right products for their development pipeline.

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