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Playing to Win is a book by A.G. Lafley and Roger L. Martin that outlines a strategic framework for winning in business. The authors draw on their experiences at Procter & Gamble to present a practical approach to strategy, focusing on making tough choices and developing a game plan to achieve success. The book emphasizes

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Companies aiming to expand through fresh ideas, rather than just using their current business methods, often find that regular accounting reports don’t give them the full picture. “Innovation Accounting” serves as a hands-on guide for these businesses, showing them how to accurately measure and monitor their innovation efforts. While many well-established companies recognize the importance

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