Playing to Win is a book by A.G. Lafley and Roger L. Martin that outlines a strategic framework for winning in business. The authors draw on their experiences at Procter & Gamble to present a practical approach to strategy, focusing on making tough choices and developing a game plan to achieve success. The book emphasizes …
“Where to Play” is a guidebook by Marc Gruber and Sharon Tal that helps entrepreneurs and corporates to find the new markets for their products. It teaches readers how to spot valuable market opportunities and decide which ones to pursue for their business growth.I am also trained in it, find more information here: The Market …
A presentation of why and how to innovate with Circular Economy
...A presentation of the Jobs-to-Be-Done Framework I did for the FORTH-Innovation Community. Have a look
...Companies aiming to expand through fresh ideas, rather than just using their current business methods, often find that regular accounting reports don’t give them the full picture. “Innovation Accounting” serves as a hands-on guide for these businesses, showing them how to accurately measure and monitor their innovation efforts. While many well-established companies recognize the importance …
the book teaches people how to test their new ideas before spending a lot of time and money on them. Imagine you have a cool idea for a new toy, but you’re not sure if kids will like it. Instead of making thousands of them and hoping they sell, this book suggests you should first …
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