SHAPING FUTURES – strategically explore, design and negotiate future scenarios


Short description:

Shaping futures - also known as design futuring - is a young field of activity for designers. With the means of design, creative people sketch and negotiate different (desirable) futures. Because there is no one seemingly inevitable future. 

This book is a launch pad. The methods and tools presented open up a new field of activity and a new role for designers with more relevance. From now on, they design more than surfaces and interfaces - and in the best-case scenario, they will become designers of a better world.

What I like about it:

A lot of methods to explore, sort, evaluate and get a common understanding for future scenarios. I like especially the differentiation for future scenarios, you always should ask before starting. What are you looking for? Is it..

  • Innovation - real new product or business case you want to launch to the market
  • Speculation - show desirable futures and make them discussable
  • Criticism - show what can go wrong in the future, if operative business continues as before 

Are you ready 
for better product ideas?

→ Let’s talk. Simply drop me an email
at florian@florian-hameister.de

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