CUSTOMER INSIGHTS SPRINT
WHAT YOU GET
- Alignment of the desired outcomes and expectations
- Deep customer insights, how, when, and why customers switch
- Your focused Insights, with all relevant information to gain customers
- A customer-focused value proposition ready to test
FACTS
A 4-week sprint from Start to Result
Only 6 half day workshops, remotely
All interviews are done my me, you get all the information, transcripts etc.
METHOD
Jobs-to-Be-Done and Customer Progress Design
IDENTIFY
your main hypotheses and the interview prospects
GATHER
customer insights and aggregate the data for the 12 Elements
PRIORITIZE
the customer job you want to tackle and create value proposition for it
- With this proven framework we get a deep customer understanding with only 10 interviews
- Clarity about for your marketing and sales activities
- Straight forward, detailed process with no bla bla
Niels Cotiaux
Head of Corporate Strategy & Innovation ManagementIn the early stages of looking into the topic of e-mobility and electricity for cars, we were faced with the challenge of precisely identifying customer needs. This is exactly where Florian came into play. By professionally conducting customer interviews and then aggregating the results in workshops, he provided us with a solid basis for developing potential business models.
What particularly impressed me was Florian’s methodical and highly structured approach. For anyone who wants to approach the customer-centric approach, working with Florian is not only recommended, but essential.
Interested in finding a real customer-focused value proposition?
