Make confident market decisions

on where to play
As the innovation process guy, I help you find and focus on the right market opportunities in less than 10 days time, by facilitating the Market Opportunity Sprint.
Common understanding and commitment to the decision made.
An agile strategy that lets you adapt.
Finding new and potential market opportunities for our abilities.

Struggling to find the best markets or focusing?

You think, you or your team does not have enough time to do intense market research.

You are afraid of wasting time, money, and effort on the wrong ones.

You are juggling with too many opportunities, and it feels impossible to prioritize.

You are worried about the consequences if the chosen market opportunity does not work.

You deserve better

A guide for the process. 

So you can focus fully on your expertise.

I'm Florian Hameister, starting my corporate life in New Product Development; I banged my head against the wall hard and often. It hurt and was no fun.

Then I learned, reflected, and discovered methods, tools, and techniques that helped me to break through it.

My mission is to help product managers find customer-focused ideas that are more sustainable and align with their organization so that they can bring them to market with confidence!

I help your team find the right market opportunities, so you know where to start focusing on which customer segments.

The Market Opportunity Sprint 

The Market Opportunity Sprint is based on the Market Opportunity Navigator and will help you turn this critical choice into a manageable process.

It's 4 half-day workshops for organizations to design a winning agile focus strategy leading to accelerated innovation, enhanced product development, and significant market penetration.


your abilities and market opportunities for your business 


and compare options systematically


opportunities for a clear strategic focus

Overcome your challenge with this proven framework

Based on +15 years of rigorous academic research

Adopted by thousands of companies and institutes worldwide

Officially added to the Lean Startup toolset

Help your Innovation team focus on the right market opportunities, instead of poking around in the dark.
In just 10 days, with only 4 half-day workshops as a team.


Do you like to know some more details

about the Market Opportunity Sprint?

Preview Market Opportunity sprint

How to Get Started

3 simple steps to get your best ideas to market
1. Identify your needs through a Discovery Call

A video call with Florian to uncover what you need.

2. Find the best market opportunities for your business.

Florian navigates you through to new potential market opportunities. And helps you create your best product idea and Business Model, if needed.

3. Develop your product and bring it out on the market

Use the results as a basis for your product development, and bring your best product idea to the market, faster, cheaper, and with a higher success certainty.

Still not convinced?

Can you afford to bring mediocre products to the market?


90% of new product fail on the market, mainly because it is not designed for customer progress


Mediocre ideas take away valuable resources, time and money in product development and do not deliver


The best ideas get killed by a subjective unstructured innovation process

Are you ready 
for better product ideas?

→ Let’s talk. Simply drop me an email
at florian@florian-hameister.de

Not ready yet to take action?
No worries, I'll be right here when you're good to go.

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