The Market Opportunity Sprint is a structured process that condenses weeks of research and months of uncertainty into just four half-day workshops in two weeks.
It creates a tangible, winning agile focus strategy and clear, actionable steps that will accelerate innovation, enhance product development, and significantly penetrate the market.
Common understanding and commitment to the decision made
New and potential market opportunities for your competences and abilities.
Assessment of all relevant market opportunities
A focus agile strategy that lets you adapt.
In the Market Opportunity Sprint, the group aligns on the core competencies. Together, we uncover the relevant market opportunities, evaluate them based on your priorities, and define the strategic focus areas and first actions to take.
It replaces fluffy sky-castles with clarity and tangible action.
(1 half-day)
Introduction to the method. Get to know the team. Collect, select, and align on the TOP core competences
(1 half-day)
Collect together with outsiders many dozens of possible market opportunities and screen them based on defined criteria.
(Time slot 5 days)
Your team is gathering insights on the relevant market opportunities
(1 half-day)
Evaluate the potential and challenge for each remaining market opportunity and select the relevant ones.
(1 half-day)
Relate the opportunities to your current business and define the agile focus strategy incl. actions to take.
Week 1
Week 2
The Market Opportunity Sprint is built on the Market Opportunity Navigator Method, which is:
This proven framework ensures that your strategy is grounded in reliable, evidence-based methods, giving you the confidence to explore and capitalize on new market opportunities effectively.
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