"Where to Play" is a guidebook by Marc Gruber and Sharon Tal that helps entrepreneurs and corporates to find the new markets for their products. It teaches readers how to spot valuable market opportunities and decide which ones to pursue for their business growth.
I am also trained in it, find more information here:
What I like about it:
Marc and Sharon created a simple and yet effective tool to come up with a shared understanding of new market opportunities. I am also trained in it. If you want to know more: