the book teaches people how to test their new ideas before spending a lot of time and money on them. Imagine you have a cool idea for a new toy, but you're not sure if kids will like it. Instead of making thousands of them and hoping they sell, this book suggests you should first check if kids actually want it. Alberto Savoia, the author, gives tips and tricks on how to do this. He says it's better to find out early if an idea is good or not, so you don't waste your time on something that won't work. It's like testing a small sample of candy before making a big batch!
What I like about it:
In this book, I got first introduced to YODA (Your Own Data). Instead of making assumptions or relying on others' opinions, it's crucial to gather real, firsthand data to see if people are genuinely interested in your idea.