Short description:

 The book provides a blueprint for businesses aiming to innovate and stay competitive in today's fast-paced market. The book introduces frameworks and tools for companies to continuously reinvent their business models, diversify revenue streams, and create a culture of innovation. It argues that the key to long-term success is not just maintaining a strong core business, but also exploring new opportunities for growth and adaptability.

What I like about it:

I have to admit, I love all the books from Alexander Osterwalder. The Invincible Company gives you a lot of input and examples about innovation portfolio management and how companies did Business Model Shifts to stay competitive.

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