Get your best product ideas out to the market

As the innovation process guy, I help Innovation and R&D managers find customer-focused ideas that align with their organization, so they can bring them to market with confidence!
Fast Results

An intensive workshop and sprint approach so that your issue can be solved in days not months.

Knowledge Transfer

The whole product team benefits from hands-on training, so you can be self-sufficient in the future

 You are in control

Start with a discovery call, then get just what you need .

Is your organization preventing you from developing successful product ideas?

If you're an Innovation or R&D manager in a company that has successful products in the market, that success might be holding your organization back from innovating.  You know that products & buying behaviors are changing rapidly - but the attitudes and behaviors that have made your organization successful in the past might be preventing your best ideas from getting to the market.

...there is a little urgency to innovate

Product innovation is slow, and leadership appears not to have a sense of urgency.

Slow development cycles are causing you to miss market windows and growth opportunities

...product development is reactive

Product strategy is reactive or defensive rather than forward looking.

New products that are very different from existing ones have difficulty being approved or are not developed at all.

...there is a culture of "We know what the customer needs"

Development is technology-driven, focusing on shiny new features, rather than customer needs.

New products aren't adding significant value to your customers' lives, and are failing in the market.

...decisions are not data-driven

There is a culture of relying on anecdotal evidence, old market data and irrational exuberance when evaluating new business ideas.

As a product manager, you have trouble convincing the organization of the business case, and you yourself may be unsure if they will deliver the results you expect

You deserve a guide

A guide for the process. 

So you can focus fully on your expertise.

I'm Florian Hameister, starting my corporate life in New Product Development; I banged my head against the wall hard and often. It hurt and was no fun.

Then I learned, reflected, and discovered methods, tools, and techniques that helped me to break through it.

My mission is to share this better way for New Product Development. I help Innovation managers find customer-focused, sustainable ideas that align with their organization so that they can bring them to market with confidence!

Trusted by:

I help your team develop their best ideas and bring them to market.

Re-Align with Your Organization

Your leadership team are focussed on the bigger picture, but bringing everyone along is challenging as their is always inertia and ways of working can become outdated and not sufficient to keep up with the fast pace of modern product development

Re-invigorate Your Customer Focus

All successful organizations start with an idea that delights their customers, and that is the basis for their success. however, over time it is easy to lose that focus as the market needs and those of their customers change and evolve.

The best experts are in your company

I believe that you and your team know best. I'm not here to tell you how to do your job, but to free you to do your job in the best way possible. 

How I help 

When you work with me, you'll get a combination of working with you, the product team, and the development teams, combined with an evaluation of your corporate innovation practices and product strategy.

The Innovation Framework

The secret sauce is a structured, strategy-aligned, objective and
 customer-focused approach where I guide you and your team through:

Business Focus

With the creation of an Innovation North Star, we set the base for management alignment and buy-in, as well as objective selection criteria. Furthermore, we identify and evaluate the best Market opportunities. 

Customer Focus

A deep understanding of customer insights set the base for the best value propositions and, as well as another objective selection criteria.

Validation Focus

Most products fail, because nobody wants them, that's why validation before building it, is so relevant.

Idea Focus

With a structure approach we help you create over a 500 ideas and through a smart multistep process select the best business idea concepts.

Is it right for you?

Guaranteed Results

I promise you the results we agreed on with commitment from both sides.

Engaged Customers

Involving your customers in the process will make them feel heard, and they will engage with you more closely.

Management Buy-in

Making sure finding a common understanding about management needs to get their support and commitment 

Leave your frustration behind.

Become energized about your whole organization being on the same page, delivering your best ideas to Market


Florian is an awesome facilitator. He is technically savvy in doing online facilitation and is able to guide those who were technically challenged. He takes the experiment-reflect-learn-improve way of doing things. Totally unflustered when things do not work exactly how they should go and quickly finds a solution to get back on track. Highly recommend him for any online facilitation workshop.

Safura Atan

Co-Founder and Alchemist at StratNaViGO Consulting PLT

In the early stages of looking into the topic of e-mobility and electricity for cars, we were faced with the challenge of precisely identifying customer needs. This is exactly where Florian came into play. By professionally conducting customer interviews and then aggregating the results in workshops, he provided us with a solid basis for developing potential business models.

What particularly impressed me was Florian's methodical and highly structured approach. For anyone who wants to approach the customer-centric approach, working with Florian is not only recommended, but essential.

Niels Cotiaux

Head of Corporate Strategy & Innovation Management

Florian led several online innovation workshops in which I participated. These were the best online workshops I have ever experienced. Florian masters many online tools, is patient, explains the process in a visual and clear way, connects with the whole group, feels the need, creates a lot of energy, and is flexible but never loses sight of the workshop's goal. If you want to achieve great results in a fun and energetic workshop, I can highly recommend Florian as an online facilitator.

Mathijs Niehaus

Serial Innovator

Our team worked with Florian to master online innovation tools and processes. Florian’s grasp of the concepts and the way to deliver them to the team was superb. He was always available for comment/questions on WhatsApp and also via email. The sessions were always on time, engaging and insightful. Can’t say enough good things about his energy, skills and training. A++

Jesse Miller

Director of Innovation at Neogen Corporation

We wanted to structure our idea and innovation process more simply and clearly.
Florian showed us how to further develop a potential idea, validate it, cluster it, and evaluate it.
We were surprised by how complex such an idea-generation process actually is. The new structure helped us a lot to move through this process.
I couldn't imagine before how to structure the process to make it usable and transparent for many. However, Florian's presentation, his templates, and the shared experience showed that it is possible after all!
Florian has a relaxed, witty, and purposeful way of conducting the workshop. I especially enjoyed working through the idea sketches with my own team.
I recommend the collaboration to anyone who wants to rethink their idea or innovation concept and think outside the box of old, familiar methodologies.

Hendrik Simon

Business Development & Operations at Evangelische Bank

As an innovation facilitator with a lot of experience in product development, Florian is the right address if you want to find the best product ideas.

Gijs van Wulfen

Innovation Author and Keynote Speaker

If you are looking for a fast way to get clarity for your business case, I recommend Florian's Business Case Reality Check.

Cristhian Soto

Innovation professor

Florian is very knowledgeable on the topic of innovation, and he has a very structured approach. I would highly recommend his services or any course that he would run.

Karen Luyt

Consultant at BCX

Florian is probably the best support you can get if you still struggle with what ideas you want to execute.

Lars Behrendt

Innovation Expert

How to Get Started

3 simple steps to get your best ideas to market
1. Identify your needs through a Discovery Call

A video call with Florian to uncover what you and your organization needs.

2. Create your best ideas through the Innovation Framework Modules

Florian guides you through frameworks and processes, so you find your best product idea and Business Model.

3. Develop your product and bring it out on the market

Use the results as a basis for your product development, and bring your best product idea to the market, faster, cheaper, and with a higher success certainty.

Still not convinced?

Can you afford to bring mediocre products to the market?


90% of new product fail on the market, mainly because it is not designed for customer progress


Mediocre ideas take away valuable resources, time and money in product development and do not deliver


The best ideas get killed by a subjective unstructured innovation process

Are you ready 
for better product ideas?

→ Let’s talk. Simply drop me an email
at florian@florian-hameister.de

Not ready yet to take action?
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