{"id":1041,"date":"2023-05-08T19:27:51","date_gmt":"2023-05-08T19:27:51","guid":{"rendered":"https:\/\/florian-hameister.de\/?p=1041"},"modified":"2024-02-01T13:36:48","modified_gmt":"2024-02-01T13:36:48","slug":"design-thinking-is-not-delivering-what-is-promised","status":"publish","type":"post","link":"https:\/\/florian-hameister.de\/en\/blog\/2023\/05\/08\/design-thinking-is-not-delivering-what-is-promised\/","title":{"rendered":"Design Thinking is not delivering what is promised"},"content":{"rendered":"<p>Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:1&#xfe0f;&#x20e3;\u3000The Business ThinkingYou can have the best idea. If you do not have your organization&#8217;s support, it will end up in the drawer.Understanding the business needs, the connection to the business outcomes, and the involvement of the decision-makers is essential for internal support\u2014the basis for possible implementation.2&#xfe0f;&#x20e3;\u3000Understanding customers deeplyDesign Thinking is a lot about empathy. In my experience, it is done mainly too rough on the surface, and we drift off too fast in our assumptions.To deeply understand what customers need to make progress, it needs more professional research, like the jobs-to-be-done approach.<\/p>\n<p>This is less about the theoretical approach but more from what I saw, how teams and companies used design thinking. I also found this interesting article from the MIT Technology Review that also had a critical look at Design Thinking. Please have a look at it <a href=\"https:\/\/www-technologyreview-com.cdn.ampproject.org\/c\/s\/www.technologyreview.com\/2023\/02\/09\/1067821\/design-thinking-retrospective-what-went-wrong\/amp\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:1&#xfe0f;&#x20e3;\u3000The Business ThinkingYou can have the best idea. If you do not have your organization&#8217;s support, it will end up in the drawer.Understanding the business needs, the connection to the business outcomes, and the [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":1043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_text_element\" data-type=\"\" data-css=\"tve-u-187fcd6e6e4\">\t<p>Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:<br><br>1\ufe0f\u20e3\u3000The Business Thinking<br>You can have the best idea. If you do not have your organization's support, it will end up in the drawer.<br>Understanding the business needs, the connection to the business outcomes, and the involvement of the decision-makers is essential for internal support\u2014the basis for possible implementation.<br><br>2\ufe0f\u20e3\u3000Understanding customers deeply<br>Design Thinking is a lot about empathy. In my experience, it is done mainly too rough on the surface, and we drift off too fast in our assumptions.<br>To deeply understand what customers need to make progress, it needs more professional research, like the jobs-to-be-done approach.<\/p><p>This is less about the theoretical approach but more from what I saw, how teams and companies used design thinking. <br><br>I also found this interesting article from the MIT Technology Review that also had a critical look at Design Thinking. Please have a look at it <a href=\"https:\/\/www-technologyreview-com.cdn.ampproject.org\/c\/s\/www.technologyreview.com\/2023\/02\/09\/1067821\/design-thinking-retrospective-what-went-wrong\/amp\/\" target=\"_blank\" class=\"\" style=\"outline: none;\">here<\/a>.<\/p><\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-1871fa4b38d\"] { background-color: rgba(255, 255, 255, 0) !important; --background-color:rgba(255,255,255,0)  !important; --tve-applied-background-color:rgba(255,255,255,0)  !important; background-image: none !important; border-style: none !important; border-color: rgba(10, 10, 10, 0.85) !important; --background-image:none !important; --tve-applied-background-image:none !important; padding: 0px !important; margin-left: 350px !important; margin-right: 350px !important; width: 400px !important; --tve-applied-width:400px !important; }[data-css=\"tve-u-1871fa6d7d9\"] { border-style: inherit !important; background-color: rgb(0, 0, 0) !important; border-color: rgb(255, 255, 255) !important; color: rgb(255, 255, 255) !important; border-width: inherit !important; }[data-css=\"tve-u-18742a0f120\"] { --tve-alignment:center; float: none; width: unset; margin-left: auto !important; margin-right: auto !important; padding: 0px !important; --tve-applied-width: unset !important; }.tcb-post-list[data-css=\"tve-u-17c36d83415\"] .post-wrapper.thrv_wrapper { width: calc((100% - 0px) \/ 1); }.tcb-post-list[data-css=\"tve-u-17c36d83415\"] .post-wrapper.thrv_wrapper:nth-child(n+2) { margin-top: 15px !important; }.tcb-post-list[data-css=\"tve-u-17c36d83415\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-17c36d83415\"] .post-wrapper.thrv_wrapper:not(:nth-child(n)) { margin-right: 0px !important; }.tcb-post-list[data-css=\"tve-u-17c36d83415\"] .post-wrapper.thrv_wrapper:nth-child(n) { margin-right: 0px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[30],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Thinking is not delivering what is promised - Florian Hameister - the innovation process guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/florian-hameister.de\/en\/blog\/2023\/05\/08\/design-thinking-is-not-delivering-what-is-promised\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking is not delivering what is promised - Florian Hameister - the innovation process guy\" \/>\n<meta property=\"og:description\" content=\"Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:1&#xfe0f;&#x20e3;\u3000The Business ThinkingYou can have the best idea. 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