"Where to Play" is a guidebook by Marc Gruber and Sharon Tal that helps entrepreneurs and corporates to find the new markets for their products. It teaches readers how to spot valuable market opportunities and decide which ones to pursue for their business growth.
I am also trained in it, find more information here:

What I like about it:

Marc and Sharon created a simple and yet effective tool to come up with a shared understanding of new market opportunities. I am also trained in it. If you want to know more: 

A presentation of why and how to innovate with Circular Economy

A presentation of the Jobs-to-Be-Done Framework I did for the FORTH-Innovation Community. Have a look

Companies aiming to expand through fresh ideas, rather than just using their current business methods, often find that regular accounting reports don't give them the full picture. "Innovation Accounting" serves as a hands-on guide for these businesses, showing them how to accurately measure and monitor their innovation efforts. While many well-established companies recognize the importance of innovation and digital transformation, they lack the right tools to assess their innovation investments. Traditional financial accounting falls short when it comes to evaluating (digital) innovation. This book introduces a new system tailored for tracking and measuring innovation effectively.

What I like about it:

I like the approach, that the progress of idea projects is measure with confidence in relation to the time, effort and cost spent. A smarter way to choose the right ideas.

the book teaches people how to test their new ideas before spending a lot of time and money on them. Imagine you have a cool idea for a new toy, but you're not sure if kids will like it. Instead of making thousands of them and hoping they sell, this book suggests you should first check if kids actually want it. Alberto Savoia, the author, gives tips and tricks on how to do this. He says it's better to find out early if an idea is good or not, so you don't waste your time on something that won't work. It's like testing a small sample of candy before making a big batch!

What I like about it:

In this book, I got first introduced to YODA (Your Own Data). Instead of making assumptions or relying on others' opinions, it's crucial to gather real, firsthand data to see if people are genuinely interested in your idea.

In "Sustainable Business Model Design," experts Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa delve into the realm of sustainable business strategies. They discuss its essence, significance, and the keys to its successful implementation. The book unveils 45 innovative design patterns for future-ready sustainable business models, showcasing real-world examples from pioneering companies and forward-thinking entrepreneurs. It highlights the sustainability issues they've addressed and the unique innovation prospects they've seized.

What I like about it:

With their triangle of ecological, social and economic value creation, the 11 clusters and the belonging 45 patterns, the book gives a lot of inspiration for sustainable business models.

 The book provides a blueprint for businesses aiming to innovate and stay competitive in today's fast-paced market. The book introduces frameworks and tools for companies to continuously reinvent their business models, diversify revenue streams, and create a culture of innovation. It argues that the key to long-term success is not just maintaining a strong core business, but also exploring new opportunities for growth and adaptability.

What I like about it:

I have to admit, I love all the books from Alexander Osterwalder. The Invincible Company gives you a lot of input and examples about innovation portfolio management and how companies did Business Model Shifts to stay competitive.

Test, pivot or generate ideas in minutes with the free AI tools from Board of Innovation

What I like about it:

Can be used as an additional workshop participant, it always brings a different perspective to the group.

Shaping futures - also known as design futuring - is a young field of activity for designers. With the means of design, creative people sketch and negotiate different (desirable) futures. Because there is no one seemingly inevitable future. 

This book is a launch pad. The methods and tools presented open up a new field of activity and a new role for designers with more relevance. From now on, they design more than surfaces and interfaces - and in the best-case scenario, they will become designers of a better world.

What I like about it:

A lot of methods to explore, sort, evaluate and get a common understanding for future scenarios. I like especially the differentiation for future scenarios, you always should ask before starting. What are you looking for? Is it..

• Innovation - real new product or business case you want to launch to the market
• Speculation - show desirable futures and make them discussable
• Criticism - show what can go wrong in the future, if operative business continues as before 

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.

Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.

Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives demand-side sales.

Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson--you'll want to help people make progress.

What I like about it:

It is a good read and explains the Jobs-to-Be-Done framework in a very practical way with good stories from Bob Moesta, in my eyes, the best Jobs-to-Be-Done Experts out there.