{"id":988,"date":"2023-04-27T15:35:53","date_gmt":"2023-04-27T15:35:53","guid":{"rendered":"https:\/\/florian-hameister.de\/?page_id=988"},"modified":"2024-02-01T13:47:15","modified_gmt":"2024-02-01T13:47:15","slug":"posts","status":"publish","type":"page","link":"https:\/\/florian-hameister.de\/de\/posts\/","title":{"rendered":"Posts"},"content":{"rendered":"<h2 style=\"\"><span data-shortcode=\"tcb_post_title\" data-shortcode-name=\"Post title\" data-extra_key=\"\" data-attr-link=\"1\" data-attr-target=\"0\" data-attr-rel=\"0\" data-option-inline=\"1\" data-attr-static-link=\"{&quot;className&quot;:&quot;&quot;,&quot;href&quot;:&quot;https:\/\/florian-hameister.de\/blog\/2023\/11\/07\/where-to-play-3-steps-for-discovering-your-most-valuable-market-opportunities\/&quot;,&quot;title&quot;:&quot;WHERE TO PLAY \u2013 3 steps for discovering your most valuable market opportunities&quot;,&quot;data-css&quot;:&quot;tve-u-187c35c5acd&quot;,&quot;class&quot;:&quot;&quot;}\" data-attr-css=\"tve-u-187c35c5acd\"><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/08\/28\/the-everything-used-to-be-better-bias\/\" title=\"The \u201cEverything used to be better\u201d bias\">The \u201cEverything used to be better\u201d bias<\/a><\/span><\/h2>\n<p><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/08\/28\/the-everything-used-to-be-better-bias\/#more-1096\">&#8230;<\/a><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/08\/28\/the-everything-used-to-be-better-bias\/\" style=\"\"><span style=\"\"><span style=\"\">Read More<\/span><\/span><\/a><\/p>\n<h2 style=\"\"><span data-shortcode=\"tcb_post_title\" data-shortcode-name=\"Post title\" data-extra_key=\"\" data-attr-link=\"1\" data-attr-target=\"0\" data-attr-rel=\"0\" data-option-inline=\"1\" data-attr-static-link=\"{&quot;className&quot;:&quot;&quot;,&quot;href&quot;:&quot;https:\/\/florian-hameister.de\/blog\/2023\/11\/07\/where-to-play-3-steps-for-discovering-your-most-valuable-market-opportunities\/&quot;,&quot;title&quot;:&quot;WHERE TO PLAY \u2013 3 steps for discovering your most valuable market opportunities&quot;,&quot;data-css&quot;:&quot;tve-u-187c35c5acd&quot;,&quot;class&quot;:&quot;&quot;}\" data-attr-css=\"tve-u-187c35c5acd\"><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/05\/08\/design-thinking-is-not-delivering-what-is-promised\/\" title=\"Design Thinking is not delivering what is promised\">Design Thinking is not delivering what is promised<\/a><\/span><\/h2>\n<p>Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:1&#xfe0f;&#x20e3;\u3000The Business ThinkingYou can have the best idea. If you do not have your organization&#8217;s support, it will end up in the drawer.Understanding the business needs, the connection to the business outcomes, and the involvement of the decision-makers is essential for internal support\u2014the basis for possible implementation.2&#xfe0f;&#x20e3;\u3000Understanding customers deeplyDesign Thinking is a lot about empathy. In my experience, it is done mainly too rough on the surface, and we drift off too fast in our assumptions.To deeply understand what <a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/05\/08\/design-thinking-is-not-delivering-what-is-promised\/#more-1041\">&#8230;<\/a><\/p>\n<p><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/05\/08\/design-thinking-is-not-delivering-what-is-promised\/\" style=\"\"><span style=\"\"><span style=\"\">Read More<\/span><\/span><\/a><\/p>\n<h2 style=\"\"><span data-shortcode=\"tcb_post_title\" data-shortcode-name=\"Post title\" data-extra_key=\"\" data-attr-link=\"1\" data-attr-target=\"0\" data-attr-rel=\"0\" data-option-inline=\"1\" data-attr-static-link=\"{&quot;className&quot;:&quot;&quot;,&quot;href&quot;:&quot;https:\/\/florian-hameister.de\/blog\/2023\/11\/07\/where-to-play-3-steps-for-discovering-your-most-valuable-market-opportunities\/&quot;,&quot;title&quot;:&quot;WHERE TO PLAY \u2013 3 steps for discovering your most valuable market opportunities&quot;,&quot;data-css&quot;:&quot;tve-u-187c35c5acd&quot;,&quot;class&quot;:&quot;&quot;}\" data-attr-css=\"tve-u-187c35c5acd\"><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/idea-management-software-is-an-innovation-killer\/\" title=\"Idea Management Software is an Innovation Killer\">Idea Management Software is an Innovation Killer<\/a><\/span><\/h2>\n<p>I see increasingly midsized companies using idea management systems to qualify ideas for development.In my eyes, that is a waste of resources.Ideas are more than just a few words on a Post-it or in some software.Much more important is the idea owner(s).What is the vision for it, and what problem do they try to tackle? How passionate is he about it?Giving the evaluation into the hands of someone that has no personal connection to that topic kills valuable ideas because of the &#8220;Not invented here -syndrome&#8221;.Doing innovation needs much perseverance. This works only if you are really committed to the <a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/idea-management-software-is-an-innovation-killer\/#more-973\">&#8230;<\/a><\/p>\n<p><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/idea-management-software-is-an-innovation-killer\/\" style=\"\"><span style=\"\"><span style=\"\">Read More<\/span><\/span><\/a><\/p>\n<h2 style=\"\"><span data-shortcode=\"tcb_post_title\" data-shortcode-name=\"Post title\" data-extra_key=\"\" data-attr-link=\"1\" data-attr-target=\"0\" data-attr-rel=\"0\" data-option-inline=\"1\" data-attr-static-link=\"{&quot;className&quot;:&quot;&quot;,&quot;href&quot;:&quot;https:\/\/florian-hameister.de\/blog\/2023\/11\/07\/where-to-play-3-steps-for-discovering-your-most-valuable-market-opportunities\/&quot;,&quot;title&quot;:&quot;WHERE TO PLAY \u2013 3 steps for discovering your most valuable market opportunities&quot;,&quot;data-css&quot;:&quot;tve-u-187c35c5acd&quot;,&quot;class&quot;:&quot;&quot;}\" data-attr-css=\"tve-u-187c35c5acd\"><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/innovation\/\" title=\"R&amp;D spending has nothing to do with being innovative\">R&amp;D spending has nothing to do with being innovative<\/a><\/span><\/h2>\n<p>Spending money on R&amp;D has nothing to do with being innovative.PWC made a study about it.Here are some interesting facts about why it is so&#8230; PWC looked at the correlation between R&amp;D spending and sustained financial performance.That does not only matter in good times. It is even more important in bad times.They found the six characteristics of high-leverage innovators:1&#xfe0f;&#x20e3;\u3000base innovation on direct insights from end-user 2&#xfe0f;&#x20e3;\u3000company-wide cultural support for innovation 3&#xfe0f;&#x20e3;\u3000leadership is closely involved with the innovation program 4&#xfe0f;&#x20e3;\u3000close alignment of innovation strategy with business strategy 5&#xfe0f;&#x20e3;\u3000rigorous control of project selection early in the innovation process 6&#xfe0f;&#x20e3;\u3000Ability to integrate all <a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/innovation\/#more-960\">&#8230;<\/a><\/p>\n<p><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/04\/06\/innovation\/\" style=\"\"><span style=\"\"><span style=\"\">Read More<\/span><\/span><\/a><\/p>\n<h2 style=\"\"><span data-shortcode=\"tcb_post_title\" data-shortcode-name=\"Post title\" data-extra_key=\"\" data-attr-link=\"1\" data-attr-target=\"0\" data-attr-rel=\"0\" data-option-inline=\"1\" data-attr-static-link=\"{&quot;className&quot;:&quot;&quot;,&quot;href&quot;:&quot;https:\/\/florian-hameister.de\/blog\/2023\/11\/07\/where-to-play-3-steps-for-discovering-your-most-valuable-market-opportunities\/&quot;,&quot;title&quot;:&quot;WHERE TO PLAY \u2013 3 steps for discovering your most valuable market opportunities&quot;,&quot;data-css&quot;:&quot;tve-u-187c35c5acd&quot;,&quot;class&quot;:&quot;&quot;}\" data-attr-css=\"tve-u-187c35c5acd\"><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/03\/30\/9-myths-about-measuring-innovation\/\" title=\"9 Myths about measuring Innovation\">9 Myths about measuring Innovation<\/a><\/span><\/h2>\n<p>Companies that are used to measure everything also want to measure innovation efforts. That is possible, but different than you may think. Myth #1 R&amp;D expenditure is a good indicator of innovation There is no significant relationship between R&amp;D spending and sustained financial performance. It is not about how much money you throw at the problem. It is about building a set of capabilities that involve talent, process, culture, and customer understanding.&nbsp; Myth #2 Innovation can&#8217;t be measured because innovation is creativity and creativity can&#8217;t be measured Innovation is much more than just creativity. It is discovering an opportunity, generating <a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/03\/30\/9-myths-about-measuring-innovation\/#more-788\">&#8230;<\/a><\/p>\n<p><a href=\"https:\/\/florian-hameister.de\/de\/blog\/2023\/03\/30\/9-myths-about-measuring-innovation\/\" style=\"\"><span style=\"\"><span style=\"\">Read More<\/span><\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The \u201cEverything used to be better\u201d bias &#8230;Read More Design Thinking is not delivering what is promised Design Thinking is not the innovation enabler, as some may see it. For me, two important things are missing in Design Thinking:1&#xfe0f;&#x20e3;\u3000The Business ThinkingYou can have the best idea. If you do not have your organization&#8217;s support, it [&hellip;]<\/p>","protected":false},"author":56,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"tcb2-blank-page-kwik","_tve_header":"244","_tve_footer":"246"},"class_list":["post-988","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posts - Florian Hameister - the innovation process guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/florian-hameister.de\/de\/posts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posts - Florian Hameister - the innovation process guy\" \/>\n<meta property=\"og:description\" content=\"The \u201cEverything used to be better\u201d bias &#8230;Read More Design Thinking is not delivering what is promised Design Thinking is not the innovation enabler, as some may see it. 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