Spending money on R&D has nothing to do with being innovative.
PWC made a study about it.

Here are some interesting facts about why it is so...

PWC looked at the correlation between R&D spending and sustained financial performance.
That does not only matter in good times. It is even more important in bad times.

They found the six characteristics of high-leverage innovators:

1️⃣　base innovation on direct insights from end-user

2️⃣　company-wide cultural support for innovation

3️⃣　leadership is closely involved with the innovation program

4️⃣　close alignment of innovation strategy with business strategy

5️⃣　rigorous control of project selection early in the innovation process

6️⃣　Ability to integrate all the above characteristics into a cohesive approach for innovation

Here is the video: 

Der Beitrag R&D spending has nothing to do with being innovative erschien zuerst auf Florian Hameister - the innovation process guy.