CUSTOMER INSIGHTS SPRINT

WHAT YOU GET

  • Alignment of the desired outcomes and expectations
  • Deep customer insights, how, when, and why customers switch
  • Your focused Insights, with all relevant information to gain customers
  • A customer-focused value proposition ready to test

FACTS

A 4-week sprint from Start to Result

Only 6 half day workshops, remotely 

All interviews are done my me,  you get all the information, transcripts etc.

METHOD

Jobs-to-Be-Done and Customer Progress Design 

IDENTIFY

your main hypotheses and the interview prospects

GATHER

customer insights and aggregate the data for the 12 Elements

PRIORITIZE

the customer job you want to tackle and create value proposition for it

  • With this proven framework we get a deep customer understanding with only 10 interviews
  • Clarity about for your marketing and sales activities
  • Straight forward, detailed process with no bla bla

Niels Cotiaux

Head of Corporate Strategy & Innovation Management

Als wir uns in der frühen Phase mit dem Thema E-Mobilität und Autostrom auseinandersetzten, standen wir vor der Herausforderung, die Kundenbedürfnisse genau zu identifizieren. Genau hier kam Florian ins Spiel. Durch die professionelle Durchführung von Kundeninterviews und die anschließende Aggregation der Ergebnisse in Workshops hat er uns eine solide Grundlage für die Entwicklung potenzieller Geschäftsmodelle geliefert.

What particularly impressed me was Florian's methodical and highly structured approach. For anyone who wants to approach the customer-centric approach, working with Florian is not only recommended, but essential.

Interested in finding a real customer-focused value proposition? 

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