CUSTOMER INSIGHTS SPRINT

WHAT YOU GET

Alignment of the desired outcomes and expectations
Deep customer insights, how, when, and why customers switch
Your focused Insights, with all relevant information to gain customers
A customer-focused value proposition ready to test

FACTS

A 4-week sprint from Start to Result

Only 6 half day workshops, remotely

All interviews are done my me, you get all the information, transcripts etc.

METHOD

Jobs-to-Be-Done and Customer Progress Design

IDENTIFY

your main hypotheses and the interview prospects

GATHER

customer insights and aggregate the data for the 12 Elements

PRIORITIZE

the customer job you want to tackle and create value proposition for it

With this proven framework we get a deep customer understanding with only 10 interviews
Clarity about for your marketing and sales activities
Straight forward, detailed process with no bla bla

“

Niels Cotiaux

Head of Corporate Strategy & Innovation Management

In the early stages of looking into the topic of e-mobility and electricity for cars, we were faced with the challenge of precisely identifying customer needs. This is exactly where Florian came into play. By professionally conducting customer interviews and then aggregating the results in workshops, he provided us with a solid basis for developing potential business models.

What particularly impressed me was Florian's methodical and highly structured approach. For anyone who wants to approach the customer-centric approach, working with Florian is not only recommended, but essential.

Interested in finding a real customer-focused value proposition?

Lets have a chat